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To read our cover story, click here OTHER TOP STORIES · Cafe trade shows - a win-win situation · Last year CB met artisanal mobile coffee company Bean About Towns Olivier Vetter. · Two Tribes · Sir Henry strides confidently into the UK Tea Market Leader of the pack On June 22, the world's best baristi converge upon London's Caffe Culture to do battle in the World Barista Championships. Here, we present our handy guide to who's who in the competition. Power Horse signs Premiership powerhouse Just weeks before the start of the 2010 FIFA World Cup in South Africa, leading energy drink Power Horse has signed superstar African striker Emmanuel Adebayor as its 'brand ambassador.' All change at the BSA The BSA (formerly Beverage Service Association) has announced a name change as part of a raft of measures designed to streamline and modernise the association. lunch! nominated as 2010 event expands lunch!,the UK's only dedicated food-to-go trade show, returns to London's Old Billingsgate on September 30 October 1, with a brand new Innovation Zone and over 50 per cent more exhibition space.   FORTHCOMING EVENTS Click here for the forthcoming events nationally and internationally, spanning 2010   USEFUL INDUSTRY WEB LINKS · Click here for useful industry web links   FEATURING NEXT MONTH Cafe Business May/June 2010 issue will carry the following special features:   · Caffe Culture Preview · Foodservice Packaging Supplement · Outdoor Solutions · The Office · Click here for contact details with regard to submitting articles, industry news and opinion pieces for consideration by the editorial team.

FEATURES, NEWS & ANALYSIS Winner of the FreeFrom Food Awards 2010 revealed Seconds out for First Choice barista Want to know the secret to a sustainable business? Let's have a coffee.